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Organization: Valley Industrial Association
Date: March 3, 2009
Innovative Development to Preview at VIA Business Luncheon
Trendy, people-friendly urban design proposed for Santa Clarita's east side in line with VIA's workforce housing goals
VALENCIA, CALIFORNIA (March 3, 2009) — Jim Backer, Steve Valenziano and Glenn Adamick of JSB Development will present plans for a "town center-designed, transit-focused community" proposed for 185 acres of vacant property in Canyon Country at the next Valley Industrial Association luncheon on Tuesday, March 17 beginning at 11:30 a.m. at the Valencia Country Club located at 27330 Tourney Road in Valencia.
    It is estimated that over 50 percent of the 40,000 employees working in the Valencia Industrial Park do not live in Santa Clarita. That doesn't include other business and service sectors throughout the area, such as education-related jobs. For those employees who commute, last summer's rise in fuel costs only added to the hardship.
    The Valley Industrial Association has been instrumental in researching alternatives, developing processes and identifying key partners that will be necessary to resolve the issue. VIA's Workforce Housing Task Force meets monthly to discuss the issue, identify obstacles, and formulate next steps toward resolution.
    JSB Development's Vista Canyon development typifies a project that strives to achieve a work-live balance. Vista Canyon is envisioned as a transit-oriented, walkable community that will bring significant new amenities to the east side of the Santa Clarita Valley. The plan integrates employment, retail, entertainment, transportation and recreation opportunities, while addressing the imbalance of important infrastructure and services that currently exists.
    Primary design components include: a Town Center with shops and restaurants, specialty grocer, and hotel; a Metrolink station; a corporate campus with professional, technical, managerial and medical jobs; and three parks and a multi-use trail system for pedestrians, cyclists and equestrians.
    The proposed community offers a variety of residential product types including single family homes, town homes, live-work homes, condominiums and high-end apartments. Vista Canyon's design, walkability and transportation options are designed to encourage people to get out of their cars as they live, work, commute and enjoy the community. Public hearings for the project are expected to begin later this year.
* * *

    Santa Clarita's Child and Family Center will be the featured non-profit in the VIA luncheon business spotlight. Representatives will be on hand to provide information on the 21st Annual "Taste of the Town" on Sunday, May 3, 2009.
    The business luncheon is open to the public. Cost is $40 for VIA members and $50 for non-members. Reservations for the March 17 luncheon should be received by Thursday, March 12 and can be made by calling VIA at (661) 294-8088 or by visiting www.via.org.

ABOUT THE VALLEY INDUSTRIAL ASSOCIATION (VIA)
    The Valley Industrial Association of Santa Clarita represents business interests throughout the Santa Clarita Valley. VIA provides its members — industrial, commercial and service companies — the opportunity to collaborate on a broad range of business issues. In addition to being a legislative advocate, VIA serves as a one-stop shop for relevant business information, supports local educational initiatives, and provides networking opportunities.

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