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Nonprofit/PSA | Nov. 7: Dia De Los Muertos at Eternal Valley

Uploaded 10/10/2015

Nov. 7: Dia De Los Muertos at Eternal Valley

The Santa Clarita Valley Chamber of Commerce invites the public to participate in its second annual Dia De Los Muertos Festival SCV at Eternal Valley Memorial Park on Nov. 7 from 2 p.m. to 9 p.m.

Dia De Los Muertos is observed throughout Mexico. The holiday focuses on gatherings of family and friends to pray for the remembrance of those who have died. Families celebrate the tradition and culture of this special holiday.

We invite persons young and old to join us in this celebration. We will spend an eventful day relaxing and watching the evening stars appear as the cemetery comes to life with joyful celebrations. Opening ceremony includes dazantes, color guard, high profile dignitaries and selected officials.

There will be activities and performances for every member of your family – from children’s activities, story time, a community altar, an Arts Galleries, food, and a Mercado to go shopping, Mariachi, Music and entertainment … not to mention our SCV Catrin & Catrin Pageant.

We strongly encourage you to come to come in your Dia de Los Muertos attire and impress us in your finest Calaca apparel.


diadelosmuertosscvThe History of Dia de los Muertos

The origin of the celebration of Dia de los Muertos in Mexico dates back to the time of the indigenous peoples of Mesoamerica, such as the Aztec, Maya, Purépecha, Nahua, and Totonac. In the pre-Hispanic era, it was common to keep skulls and display them during the rituals to symbolize death and rebirth. Death was viewed as a transition between life on earth and a new life in the hereafter surrounded by the Gods.

During the conquest of Mexico by Spain, the efforts to convert indigenous peoples to Catholicism moved the ritual and belief to coincide with Catholic holidays of All Saints Day and All Souls Day. As the friars introduced religion, art and pictures, these became part of the indigenous rituals and were merged with ancient rites and beliefs. The result was a merger of beliefs and tradition that became today’s celebration of the dead.

Dia de los Muertos in Mexico is a colorful and festive event that is unique to other cultures. Flowers, gifts, fruits, candles and music are offered to honor the memory of loved ones. The Dia de los Muertos feast and celebration as we know it today was born of the fusion of two cultures.



(c)2015 SCV Chamber | SCVTV
25 Comments for SCV Chamber of Commerce: Nov. 7: Dia De Los Muertos at Eternal Valley
  1. Why is this not being held on its proper day? The other commenters are right….its like having Christmas a week later. I’m also not amused by the photo of the model who appears to have Caucasian features with a non-typical face-paint design & “showing her assets” in typical provocative fashion. I really hope that the City’s representation of this ancient & lovely tradition is not going to be just another commercialized interpretation comparing it to Halloween because that would be insulting.

  2. Rosie Delgado Sandra Contreras Matthew Contreras Regina Metichecchia

  3. Kellie Ayon Kellie Ayon says:

    Selena Ayon 😉

  4. Maria Vargas 💖 thought of you sis, for you’re family.

  5. Kayla Brandel let’s go for Jaycie and we can use our idea! (:

  6. November 7 Irma Zepeda 1 year that Kimberly passed away. :(

  7. Nelson Cox Nelson Cox says:

    A week late makes no sense.

  8. John Gilbert John Gilbert says:

    What a great advertisement for Eternal Valley. Wonder if the same artist does the make up on the Corpses.

  9. Itzel Nieves let’s go 😁

  10. Lisa says:

    As someone who has several family members and friends buried at Eternal Valley, I find it offensive that there will be a festival with food, children’s activities, and a Mercado for shopping held on the grounds. While I can certainly respect the Mexican tradition of Dia de Los Muertos, I think this goes far beyond just honoring your departed loved ones… And most people who have had their family members buried at this location had absolutely no idea that it would be turned into a carnival fairground.

  11. Roxanne Cruz Roxanne Cruz says:

    Nicole Schlichtholz

  12. That’s like having Christmas a week late.

  13. Amethyst Elisa Pagaduan hmm?! Where our dad is, should we go…

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