Amgen Tour of California | Amgen, QB Joe Montana Launch ‘Breakaway from Heart Disease’ Campaign
THOUSAND OAKS, Calif. (May 11, 2016) – Amgen today announced the launch of the Breakaway from Heart Disease campaign to help make heart health a priority. Hall of Fame quarterback Joe Montana, the American Heart Association and Schwinn are joining forces with Amgen to urge Americans to learn more about their family history of heart disease and get active through cycling. Montana wants others to take charge of their heart health and make meaningful lifestyle changes – just like his family did.
As a former professional athlete and a father of four, staying active and living a healthy lifestyle is important to Montana and his wife, Jennifer. Heart disease runs in Montana’s family, and Jennifer’s father passed away from a heart attack at the age of 60. But, Montana didn’t know just how much his family history could impact his own heart health.
“Being a lifelong athlete, I was surprised when my doctor diagnosed me with high cholesterol and high blood pressure, which are risk factors for heart diseasei,” said Montana. “Heart disease was admittedly never top of mind for me, but after learning that my family history can influence the future health of my own family, I joined Amgen for Breakaway from Heart Disease. I want to motivate others to get active and let them know that they, too, can work to reduce the risk of heart disease for their families.”
People can also join the ride virtually by uploading a cycling photo and pledging their miles towww.BreakawayfromHeartDisease.com using #HeartHealthTour. Each time a photo is submitted through the website, participants will be entered to win a set of Schwinn bikes, as well as trigger a $1 donation from Amgen to the American Heart Association.
“While heart disease can run in your family, it is largely preventable through education, simple lifestyle changes, and action,” said Suzanne Steinbaum, D.O., cardiologist, and spokesperson for the American Heart Association. “That’s why American Heart Association’s CycleNation™ is excited to join Breakaway from Heart Disease to provide Americans with critical tools and information to help break the cycle of heart disease, and hopefully, improve their cardiovascular health 20 percent by 2020.”
About the Breakaway from Heart Disease™ Team
Amgen created Breakaway from Heart Disease™ as a complementary component to the Amgen Tour of California. The collective goal of the campaign is to fundamentally change the future of America’s heart health by helping people to find out more about their family’s history of heart disease and encouraging them to get active through cycling. Amgen has joined forces with leading advocates and organizations, including:
Joe and Jennifer Montana
American Heart Association
The American Heart Association has joined Breakaway from Heart Disease to help elevate the fight by providing critical tools and information to help Americans learn more about their family’s heart history and ultimately how to take steps to positively impact health.
Amgen’s Breakaway from Heart Disease campaign benefits the American Heart Association and Amgen Cardiovascular is a proud national sponsor of American Heart Association’s CycleNation™. To learn more, visitwww.CycleNation.org.
Schwinn, an American icon building some of the best-known and best-loved bicycles of all time, joins the campaign to encourage everyone to take advantage of cycling as a way to improve heart health.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world’s leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
About the Amgen Tour of California
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. Amgen Tour of California is listed on the international professional cycling calendar (2 HC, meaning “beyond category”), awarding important, world-ranking points to the top finishers. More information is available at www.amgentourofcalifornia.com.